Why Advertise on MalagaWeb.com

Independent research demonstrates that 'Travel' is the fastest growing sector of the Internet and one of the most effective for capturing new business. They further identify users' preferences for focused 'niche' websites.

Europeans Increasingly Turn to Net for Travel
The European online travel market will grow nearly 300 percent in two years -- from $2.9 billion in 2000 to $10.9 billion in 2002 -- according to a report by PhoCusWright, Inc. January 8, 2001
Source: Internet.com's CyberAtlas - Travel.

Niche Travel Sites Keeping Customers Satisfied
Travel sites are among the top sites on the Internet when it comes to customer satisfaction, according to cPulse. And among travel sites, niche sites that provide content focused on specific topics take the cake. December 5, 2000

Travel sites are among the top-rated Web sites in terms of percentage of visitors who are "extremely satisfied" and "very likely" to return, according to a study by cPulse. The travel category slightly beat the entertainment category of Web sites with regard to high repeat usage. According to the cPulse study, 42 percent of visitors to Web travel sites are very likely to return and another 25 percent are extremely satisfied. At entertainment sites, 36 percent are likely to return, and 19 percent are extremely satisfied.

Within the travel category of sites, cPulse has found evidence that travelers are tired of impersonal mega-sites that provide shallow content on a wide array of topics, and are now flocking to niche travel sites in increasing numbers. The number of new users to niche travel sites increased 82 percent in Q3 2000 compared to Q3 1999. Only 19 percent of these new visitors said they would not continue using these sites. According to cPulse, the popularity of the sites is a result of the fact that they do not rely on booking as their primary value delivered to users.

Niche travel content sites excel at meeting what cPulse found to be the top needs of their consumers: 1) accurate travel information, and 2) useful content. Their useful content offerings should come as no surprise because smaller, more focused sites don't have to serve a wide spectrum of consumer needs so they can naturally provide content more useful to their users than a site serving a mass audience.
Source: Internet.com's CyberAtlas - Travel.