Malaga Blog

The delegate of tourism of Marbella’s city council highlighted the great success of Marbella, as this year there will come together more than 400 hotel managers to the city, a venue which emphasizes the city’s high standard and quality in today's tourism sector.

He specified the city council’s offer to help in logistical matters during the development of the tenth convention organized by the chain The Leading Hotels of the World, amongst which also stand the hotels Marbella Club and Puente Romano. During this gathering the professionals of the sector exchange opinions about the market and define new marketing strategies.

Every year another characteristic destination in the world is chosen as venue for the convention and it’s a big privilege for Marbella to be the host for this year’s event.

The municipal delegation of tourism will receive a group of 17 travel agencies, being sent by the German tour-operator Olimar, who will get to know the current tourism highlights of Marbella. As part of the program they will visit the old town and the city’s main monuments.

These actions of active marketing are the most profitable initiatives, speaking in promotional terms, for the Costa del Sol, as this tour-operator offers exclusive products to clients with mass purchasing power. The city council on its part amplifies the institutional cooperation with the Patronato de Turismo of the Costa del Sol to achieve more profitable advertising, given the high interests of the local tourism sector.

Related category: Malaga news